Marketing

Writer | Editor | Co-campaign manager

Not only did I write features, edit and shoot a large percentage of the photos that appear in this guide – I’m also responsible for the breathtaking puns scattered throughout.

Working with just one colleague, we overhauled the editorial and advertorial approach of Canberra’s largest recreational college – and this short publication best illustrates those changes.

The print, digital and social media campaigns resulted in increased enrolment enquiries, greater customer engagement and set the tone for the branding refresh that followed.

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